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Posted by on Jul 3, 2013 in Trends | 2 comments

Local Marketing Trends: Why You Should Bother

Local Marketing Trends: Why You Should Bother

Small business owners: Are you feeling the pressure of the economy and regulations which seem not to be favorable to small business? Well, don’t give up just yet, because there’s one thing you should do better – and you can do better right now: Local marketing.

What is local marketing? Why it is important?

Local Marketing: Strategies to use the internet as part of a comprehensive marketing plan to drive traffic to local, “bricks and mortar” businesses (source: OutcomeMarketing.com)

It’s a concise definition which pretty much explains what local marketing is all about. Let’s talk more about it and why it’s important for your small business.

Okay – first off, if you are a non-techie small business owners or even technophobia, you need to hire someone to do it for you. Why? It’s because you badly need local marketing. It’s not an option; it’s a must do.

Why it’s a must do? It’s simple. Most of your competitors are doing it; they are a few steps ahead of you. Competitiveness-aside, you need local marketing for numerous reasons… here are a couple of the biggest reasons:

  1. 86% of consumers use the internet to find a local business. ‘Nuff said.
  2. Your customers hang-out on social media sites, forums, and so on – reach out to them is only logical thing you can do for your small business.
  3. Local marketing focuses on delivering a custom message for a targeted segment of online audience, such as local communities.
  4. When you pitch to the right online evangelists and influencers, they will spread your words on their network – just watch your exposure soars and bottom line improved.

So, are you too late? The answer is no, you are not too late. Why? Because some of your competitors are firing blanks and aim at the wrong target. While there’s a chance to catch up, I suggest you to get started as fast as possible.

Local marketing trends to watch

It’s easy to catch up with your competitors – and speed past them: All you need is to do things in the right way. We have collected a number of articles you should visit and read – here they are:

Five Low-Cost Local Marketing Ideas

Often the best ways to spread the word about your business to local customers cost the least. Here are some tactics to try before spending the big bucks.

10 Local Marketing Tips You Can Implement Today

There are thousands of different ways to market your business on the Internet. But we know you’re very busy so today, we chose these 10 tips.

Local Consumer Review Survey 2013

This survey is an annual exploration into how consumers consume (aka ‘read’) reviews and how their opinions and behaviour are affected by the reviews they read.

Local Businesses Need To Expand and Refine Advertising Approach

With consumers leveraging a broader array of online and offline media when searching for local business information, local businesses need to expand and refine their advertising approach in order to remain competitive.

Why Local-Mobile Marketing Is Exploding

Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles. But does it deliver? According to many accounts, it does.

Local Marketing In 2013: The 10 Key Trends To Watch

There are new products, industry consolidation, and new entrants into the social, local and mobile markets in 2013. Here are 10 local marketing predictions for this year.

Go Local : Marketing at a Local Level

The latest trend is to bring marketing down to the neighborhood level and make it personal to the customer.

If you have more resources to share, please let us know via the comment section below…

About the Author:
Ivan Widjaya is the Owner of onSMB.com. He is a web publisher, web property investor, blogger and web property builder. Contact Ivan »

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2 Comments

  1. Thanks for the link, Ivan – I’m glad you liked the definition.

    It continues to surprise me that small businesses remain so ignorant of local marketing via the web/search engine optimization. It’s so powerful for the right local business.

    You mentioned that 86% of local consumers are using search as part of their shopping process, and that number will only grow.

    I have a client in Hawaii who comes up on the first page of Google search for every one of the top 50 keyword searches for his business. Powerful stuff – 60 to 70% of his new business comes through the web, even though he also does print and even TV ads.

    Many businesses in a limited market believe that’s a reason they shouldn’t use the web, but in fact it’s the very reason why they SHOULD. It’s much easier to be the big fish in a smaller (and less competitive) pond.

    • Karilee,

      Wow – 50 first pages of SERPs! With tough Google algorithm updates, I wonder how such site can survive. But I agree – a limited market is one, strong reason why small businesses should embrace local marketing, including local search engine marketing in order to establish market share – and market dominance, as well…

      Thanks for dropping by!

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