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Smart Technology for your Global Business

Smart Technology for your Global Business
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When you run a global business, you need to use smart technology to run your business effectively. Technology helps business perform better and is very important for global businesses whose operations span different countries.

Here are some of the top technology trends that you can consider adopting for your business.

Smart technology for businesses

1. Remote work technologies

Remote work took off in a big way thanks to the pandemic. This is a trend that is not going to end after the pandemic. Businesses find remote work a great way to cut costs while getting work done. Employees save money and get time to spend with families.

Remote work calls for software for remote worker management like Equus Software, videoconferencing and other purposes. This is a work shift that calls for technology usage so remote workers can be managed more efficiently.

2. AI and the smart world

The focus today is on using smart technology, one that makes use of Artificial intelligence (AI). AI is being used for various purposes from smart homes to security systems, and health care to workplace automation. Incorporating AI at your workplace will make it a smart workplace. Functions like HR, logistics, accounting, and admin ca benefit by making use of AI.

3. Hybrid cloud

The use of cloud services has become popular. The latest trend is the use of a hybrid cloud that has a mix of public clouds and private clouds. Apart from hybrid cloud, there would also be a move towards multi-cloud. Companies would choose cloud services offered by more than one company.

SaaS

4. Everything as a service

The success of the SaaS model has created a model where everything from data software to virtualization would be offered as a service. This model would be very convenient for companies and is likely to become popular very fast.

5. 5G is the way ahead

5G deployment has commenced worldwide and is soon going to become the technology of choice. Urban areas and those that are densely populated are more likely to see 5G deployment at a fast pace.

The winter Olympics in Beijing will see 5G being deployed in a big way. This is a test and successful implementation will see a fast rollout worldwide.

6. ESG will rule the roost

ESG or Environmental Social Governance will be prioritized by businesses across the world. Companies are already making pledges and investing money in diversity, equity, climate, and sustainable product development. This is likely to intensify in the days to come.

There is a great sensitivity to the need of achieving carbon neutrality. Companies are helping their vendors understand how to reduce their carbon footprint.

Developing marketing strategy using technology

7. Technology for marketing

Marketing is going to benefit is a huge way by the use of technology. Geotargeting and hyper-personalization are already being practiced by marketers who are getting dividends. Marketers focus on areas like diversification of content and use data analytics extensively.

The use of technology has revolutionized marketing and this is going to be the trend going forward. Customers are happy when marketers use technology and this will drive the use of technology in marketing.


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