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Posted by on Apr 19, 2017 in Featured, Trends | 0 comments

Sell Your Brand to Millennials with Responsible Business Practices

Sell Your Brand to Millennials with Responsible Business Practices

Millennials are now the largest generation in history and represent $2.45 trillion in spending power, which is driving global trends in a wide range of businesses and industries. These spending habits have demanded businesses operate more responsibly, more sustainably and more respectfully of the natural environment, a new movement for sustainable consumption has well and truly taken hold in the UK. Why are such initiatives important for your brand? According to a 2014 survey, 55% of global online consumers are willing to pay more for products and services provided by companies that are committed to making a positive social and environmental impact. In the digital age, a brand’s social, ethical, and environmental profile is easy to find and track. With this information at our fingertips, consumers—and millennial consumers in particular—are empowered to make more informed decisions about the brands they use and support. Here are a number of practices fledgling businesses can adopt in order to create and communicate a sustainable brand. Use tools that allow you to showcase...

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Posted by on Apr 4, 2017 in Featured, Marketing | 0 comments

Top 4 Print Design Mistakes Small Businesses Make (and How to Avoid Them)

Top 4 Print Design Mistakes Small Businesses Make (and How to Avoid Them)

Print marketing helps promote your business, gain new clients, and hang onto the great clients you’ve already got. But what if you’re making mistakes that render your designs less effective? Since most small business owners aren’t trained in graphic design, it’s easy to misstep without realizing it. These are 4 of the most common mistakes you need to avoid if you want your print marketing to succeed: 1. Starting with the wrong materials All print marketing materials have a purpose, and using them outside their intended purpose limits their ability to connect with customers the way they should. Let’s say your marketing packet includes lots of papers. If you wedge them all into a folder, the pockets will rip. There’s nothing wrong with the folder—you created the problem by trying to force it to carry more than it’s designed for. As a specialty printer, Company Folders knows the importance of using your printed marketing materials the right way—which is why they’ve expanded to include a wide selection of 3-ring...

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Posted by on Mar 29, 2017 in Finance | 0 comments

Here’s How P2P Lending Boosts and Diversifies Your Portfolio

Here’s How P2P Lending Boosts and Diversifies Your Portfolio

Are you tired of bank savings deposits that yield next to nothing on returns as a result of low interest rates? There is a growing revolution in practice that may put an end to this. Thanks to Peer to Peer (P2P) lending, individuals may no longer have to rely entirely on traditional banks for their savings returns and similar investments. What is peer to peer (P2P) lending? P2P Lending, or social lending to some, is a practice that allows individuals borrow and lend money directly to each other. In much the same way eBay eliminate the need for middlemen between sellers and buyers, P2P lending companies like Prosper and Zopa remove the need for financial arbitrators such as credit unions and banks. P2P lending services are the product of essential business, technology and growing social trends. With intelligent processes and algorithms developed over the years, P2P companies give individuals the same power as banks, thus enabling them provide even corporate loans. How does it work? Starting is easy. This...

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Posted by on Mar 15, 2017 in Featured, Marketing | 0 comments

8 Ways to Make a Business Card That Gets You Noticed (Infographic)

8 Ways to Make a Business Card That Gets You Noticed (Infographic)

Starting a small business requires you to put lots of things on the back burner, whether that’s something huge like your social life or something small like hitting the snooze button one more time. You give up these things because you believe in your business and want to see it through. But when the dust clears, you may discover you put some things on hold that you should have been doing all along—like updating your business card. It may not sound like a big deal, but an out-of-date card can really hurt your small business. According to Company Folders, a printer that specializes in custom business card designs, using your old card for your new business is one of the worst things you can do. That’s because it gives a bad impression to potential clients and investors—the two groups of people you need the most. Because your card isn’t appealing, they think your business will be just as bland or out of style. You’ll need more than just an...

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