Essentials to a Successful Business Event
Business events are hard to plan and especially when one is starting out. Getting the people’s attention is the least of your worries as you have to make a positive image of yourself that will motivate them to keep coming back. One of the most essential ways of making your event a success is by…

Opening a Small Business in a Busy Main Street Area
Main Street shopping has been a popular destination for local businesses for centuries.  Rather than have one destination for customers to go to, they have plenty of small businesses to visit and purchase from.  To take advantage of this setting, you’ll want to introduce yourself to the already-established businesses around you, attract window shoppers with…

What Businesses Can Learn from Innovative Movie Marketing
Who knows how to sell a product better than Hollywood? Their fantastic marketing tactics probably have something to do with how many millions of dollars are put on the line to make a movie. The most expensive film ever made, when adjusted for inflation, is Pirates of the Caribbean: At World’s End, which topped out…

How to Make a Name Work for Your Business
What’s in a name? Much! Your business name is your identity; it is the cornerstone of the foundation. It is the key element of your brand. Pick the right name and it can do well for your business. Pick the wrong one, and it can hamper your prospects big time. There are no rules when…