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Posted by on Apr 19, 2017 in Featured, Trends | 0 comments

Sell Your Brand to Millennials with Responsible Business Practices

Sell Your Brand to Millennials with Responsible Business Practices

Millennials are now the largest generation in history and represent $2.45 trillion in spending power, which is driving global trends in a wide range of businesses and industries. These spending habits have demanded businesses operate more responsibly, more sustainably and more respectfully of the natural environment, a new movement for sustainable consumption has well and truly taken hold in the UK. Why are such initiatives important for your brand? According to a 2014 survey, 55% of global online consumers are willing to pay more for products and services provided by companies that are committed to making a positive social and environmental impact. In the digital age, a brand’s social, ethical, and environmental profile is easy to find and track. With this information at our fingertips, consumers—and millennial consumers in particular—are empowered to make more informed decisions about the brands they use and support. Here are a number of practices fledgling businesses can adopt in order to create and communicate a sustainable brand. Use tools that allow you to showcase...

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Posted by on Apr 4, 2017 in Featured, Marketing | 0 comments

Top 4 Print Design Mistakes Small Businesses Make (and How to Avoid Them)

Top 4 Print Design Mistakes Small Businesses Make (and How to Avoid Them)

Print marketing helps promote your business, gain new clients, and hang onto the great clients you’ve already got. But what if you’re making mistakes that render your designs less effective? Since most small business owners aren’t trained in graphic design, it’s easy to misstep without realizing it. These are 4 of the most common mistakes you need to avoid if you want your print marketing to succeed: 1. Starting with the wrong materials All print marketing materials have a purpose, and using them outside their intended purpose limits their ability to connect with customers the way they should. Let’s say your marketing packet includes lots of papers. If you wedge them all into a folder, the pockets will rip. There’s nothing wrong with the folder—you created the problem by trying to force it to carry more than it’s designed for. As a specialty printer, Company Folders knows the importance of using your printed marketing materials the right way—which is why they’ve expanded to include a wide selection of 3-ring...

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Posted by on Mar 15, 2017 in Featured, Marketing | 0 comments

8 Ways to Make a Business Card That Gets You Noticed (Infographic)

8 Ways to Make a Business Card That Gets You Noticed (Infographic)

Starting a small business requires you to put lots of things on the back burner, whether that’s something huge like your social life or something small like hitting the snooze button one more time. You give up these things because you believe in your business and want to see it through. But when the dust clears, you may discover you put some things on hold that you should have been doing all along—like updating your business card. It may not sound like a big deal, but an out-of-date card can really hurt your small business. According to Company Folders, a printer that specializes in custom business card designs, using your old card for your new business is one of the worst things you can do. That’s because it gives a bad impression to potential clients and investors—the two groups of people you need the most. Because your card isn’t appealing, they think your business will be just as bland or out of style. You’ll need more than just an...

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Posted by on Feb 22, 2017 in Featured, Management | 0 comments

Your Business Needs Sporting Hospitality, and The Sports Need Your Business Too

Your Business Needs Sporting Hospitality, and The Sports Need Your Business Too

There’s long been a symbiotic relationship between business and sport. In fact, before rugby went professional in 1995, it needed the support of the business community in order to survive. Now however, that goes both ways. Corporate access to the sports and entertainment industry has proven valuable beyond all expectations, enabling business people and executives to enjoy actual face time with their clients at an exciting sporting event. The industry is now worth nearly £20 billion a year, and supports nearly 450,000 jobs. The massive growth in attendance and in the economy, therefore, is good news for businesses who both enjoy and wish to profit from the sport. Corporate sporting hospitality is a vital source of income In 2016, the RFU turned over £407 million, allowing for an £89 million investment back into English rugby. The business of rugby and the demand for closely related industries such as corporate hospitality has resulting in “phenomenal growth, and the subsequent diversification” of the sport itself. Despite the recent upturn in revenue...

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Posted by on Feb 9, 2017 in Featured, Management | 0 comments

Employee Wellbeing: The Delicate Factor That Affects Performance

Employee Wellbeing: The Delicate Factor That Affects Performance

In this competitive modern world it can be easy to view employees as dispensable, because, let’s face it, there’s a hundred more out there that would be more than happy to fill their place. But when it comes down to it, would they be happy to? Or would you end up going through an endless line of applicants? And wouldn’t you better off training up and getting the best out of that first guy? One way of ensuring you don’t have to spend half your life holding interviews is to look after your employees’s wellbeing. The term ‘employee wellbeing’ refers to the overall happiness and general state of your employees, something that you, as an employer, have a remarkably large influence on. Read on for more details. What affects employee wellbeing? A government survey was conducted called the Workplace and Performance Relations Survey and this survey highlights the main factors that affect employee wellbeing. These components come from two different sources: social circumstances and the workplace environment. The former...

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