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Posted by on Sep 5, 2017 in Featured, Finance, Marketing | 0 comments

How To Spend Your Advertising Budget And Make It Go Further

How To Spend Your Advertising Budget And Make It Go Further

In the Marketing Budgets 2016 Report, published by Econsultancy, 85 per cent of almost 500 businesses polled since 2011 revealed that their marketing budgets remained consistent or increased year on year. This trend is likely to remain continue over the next few years. Last year, it was found that 30 per cent of a business’s marketing budget went online, and this is expected to grow to 35 per cent by 2019. On top this, an August 2016 report from eMarketer found that 75 per cent of respondents expected to increase their Google Adwords investment over the following year, which is more than any other digital channel. With more money going on marketing and media advertising for a business, it can be difficult to decide how best to spend an advertising budget, and how to make the right assessments of its use to make it go further each month and year. Keep track of your media spending and ROI with media audits It’s important to keep track of how much...

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Posted by on Aug 15, 2017 in Finance, Legal | 0 comments

What Exactly is a Tax ID Number Used For?

What Exactly is a Tax ID Number Used For?

Though Social Security Numbers are the most common kind of tax ID number, the next most common is the Employer Identification Number. The EIN number is needed to start a business. These numbers, issued by the IRS, allow the IRS to monitor all tax activities of the company. Other types of tax ID numbers are paid tax preparer identification numbers (PTINs) and adoption taxpayer identification numbers (ATINs), both of which are needed by relatively few people but serve a similar purpose for those individuals. Whatever type of business you operate, you will need a taxpayer ID for each legally separate enterprise, in order to be accountable to the IRS. Why is tax ID important? The simple answer is this: It’s a must have, or else. While EINs are required to meet your company’s tax responsibilities, they are also needed to complete other actions related to your business, such as applying for credit in the company name or opening accounts. State laws may obligate a business to acquire and provide...

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Posted by on Jun 12, 2017 in Finance | 0 comments

3 Ways to Secure Your Business from Liability Claims

3 Ways to Secure Your Business from Liability Claims

No business is without risks. As a responsible business owner, however, it is your duty to create a safe environment for your business to operate in and manage your finances appropriately. Whenever unexpected events occur without you having an appropriate strategic plan, the results can be catastrophic. By mitigating such risks, you can reduce the chances of suffering financial loss from a liability claim. Liability insurance protects your business, employees, and third parties within the premises from unforeseen circumstances. However, even with insurance coverage, it is your role to secure the enterprise from liability risks through in the following ways. Identify Hazards in the Business Many firms get sued every year for accidents and injuries that occur in the workplace due to negligence. Falls are some of the common types of liability risks that can cost businesses thousands of dollars. You can mitigate these risks by identifying areas in your business premises that pose potential hazards. These include slippery floors, steps, staircases, misplaces furnishings, and uneven walkways. Take actionable...

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Posted by on May 5, 2017 in Featured, Finance | 0 comments

Tips For Drawing Investors To Your Startup Business

Tips For Drawing Investors To Your Startup Business

One of the hardest things about starting a business is finding enough money to get your idea off the ground. You probably have very little in the way of funds and a limited amount of time to secure finance. It is hard to get a potential investor’s attention and it is even harder to sell your idea within the few minutes that you might have to do so. However, finding money for funding growth is usually just part of the business life and something that you should become accustomed to. Just remember that every business started somewhere and below you will learn about some of the unique and inventive strategies that they used to draw investors. Know Your Competition One of the first and most important questions that your investors are going to ask is, what makes you different? You are probably not the first person to come up with the idea that you are pitching to them, so how are you going to make it an opportunity to...

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Posted by on Mar 29, 2017 in Finance | 0 comments

Here’s How P2P Lending Boosts and Diversifies Your Portfolio

Here’s How P2P Lending Boosts and Diversifies Your Portfolio

Are you tired of bank savings deposits that yield next to nothing on returns as a result of low interest rates? There is a growing revolution in practice that may put an end to this. Thanks to Peer to Peer (P2P) lending, individuals may no longer have to rely entirely on traditional banks for their savings returns and similar investments. What is peer to peer (P2P) lending? P2P Lending, or social lending to some, is a practice that allows individuals borrow and lend money directly to each other. In much the same way eBay eliminate the need for middlemen between sellers and buyers, P2P lending companies like Prosper and Zopa remove the need for financial arbitrators such as credit unions and banks. P2P lending services are the product of essential business, technology and growing social trends. With intelligent processes and algorithms developed over the years, P2P companies give individuals the same power as banks, thus enabling them provide even corporate loans. How does it work? Starting is easy. This...

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Posted by on Mar 23, 2017 in Finance | 0 comments

Small Things that Can Save your Small Business Money

Small Things that Can Save your Small Business Money

A big part of running a small business, especially in its infancy, is finding enough money to get the whole thing rolling and growing. Often times, SMB owners need to find new ways to survive before they can get into the black and stay there. Now, we all know that in order to save money, you have to do a few big picture things such as having a sound business plan and a well-though out budget; not wasting money on ineffective marketing techniques and hiring the right people. However, what about the little things? How about those seemingly insignificant savings that build up and provide you with much needed surplus by the end of the quarter? Today’s article is all about those little things. 1. Embrace Telecommuting Sure, telecommuting is famed for being a great employee engagement booster, but can it really save your small business money? It sounds a bit far-fetched, right? How much water or electricity can one employee use when they are in the office? In...

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