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Posted by on Sep 5, 2017 in Featured, Finance, Marketing | 0 comments

How To Spend Your Advertising Budget And Make It Go Further

How To Spend Your Advertising Budget And Make It Go Further

In the Marketing Budgets 2016 Report, published by Econsultancy, 85 per cent of almost 500 businesses polled since 2011 revealed that their marketing budgets remained consistent or increased year on year. This trend is likely to remain continue over the next few years. Last year, it was found that 30 per cent of a business’s marketing budget went online, and this is expected to grow to 35 per cent by 2019. On top this, an August 2016 report from eMarketer found that 75 per cent of respondents expected to increase their Google Adwords investment over the following year, which is more than any other digital channel. With more money going on marketing and media advertising for a business, it can be difficult to decide how best to spend an advertising budget, and how to make the right assessments of its use to make it go further each month and year. Keep track of your media spending and ROI with media audits It’s important to keep track of how much...

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Posted by on Jun 7, 2017 in Featured, Marketing | 0 comments

5 Common Website Mistakes SMBs Make

5 Common Website Mistakes SMBs Make

Your website is often a customer’s first impression of you, and whether you offer services, run an ecommerce store, or have a website for your brick and mortar presence, your digital footprint is vital to your success. Making a mistake in this area can be costly and hard to recover from, potentially costing you thousands of dollars. Mistake #1: Choosing the Wrong Domain Name Many businesses try to force a domain name into their business, not giving it the consideration it deserves from the very start. Using a domain name search tool to figure out if the name you want is even available is just the first step. Make sure you also check these things: Ensure your domain name is not too close to another common one. Make sure your domain name cannot be abbreviated or run together to mean something entirely different than you intend. Don’t choose a name that is too long. Stick to 16 characters or less. Make sure your domain name is easy to spell...

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Posted by on Apr 28, 2017 in Featured, Marketing | 0 comments

Entrepreneurs: How to Create a Brand Your Audience Will Love

Entrepreneurs: How to Create a Brand Your Audience Will Love

In the business world, your brand is everything. It’s what consumers learn about your business first. And if they like it, they may become loyal advocates. This is the ultimate goal of every company – to grow their base of loyal fans. If you can create a brand that resonates with your target customer, then you could earn their business for life. This is priceless to have and will help keep your company in business for many years. The key is to maintain a good reputation, so you don’t end up in the dumps like many major brands that have had hiccups in their branding strategies. If you’re branding or rebranding your company, then you can use the following tips to better connect with your target customer. Find the Voice and Reasoning Behind Your Brand Before you can connect with others, you first have to connect with yourself. Customer relationships is a lot like real-world relationships. You first have to find yourself before you can really commit and give...

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Posted by on Apr 4, 2017 in Featured, Marketing | 0 comments

Top 4 Print Design Mistakes Small Businesses Make (and How to Avoid Them)

Top 4 Print Design Mistakes Small Businesses Make (and How to Avoid Them)

Print marketing helps promote your business, gain new clients, and hang onto the great clients you’ve already got. But what if you’re making mistakes that render your designs less effective? Since most small business owners aren’t trained in graphic design, it’s easy to misstep without realizing it. These are 4 of the most common mistakes you need to avoid if you want your print marketing to succeed: 1. Starting with the wrong materials All print marketing materials have a purpose, and using them outside their intended purpose limits their ability to connect with customers the way they should. Let’s say your marketing packet includes lots of papers. If you wedge them all into a folder, the pockets will rip. There’s nothing wrong with the folder—you created the problem by trying to force it to carry more than it’s designed for. As a specialty printer, Company Folders knows the importance of using your printed marketing materials the right way—which is why they’ve expanded to include a wide selection of 3-ring...

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Posted by on Mar 15, 2017 in Featured, Marketing | 0 comments

8 Ways to Make a Business Card That Gets You Noticed (Infographic)

8 Ways to Make a Business Card That Gets You Noticed (Infographic)

Starting a small business requires you to put lots of things on the back burner, whether that’s something huge like your social life or something small like hitting the snooze button one more time. You give up these things because you believe in your business and want to see it through. But when the dust clears, you may discover you put some things on hold that you should have been doing all along—like updating your business card. It may not sound like a big deal, but an out-of-date card can really hurt your small business. According to Company Folders, a printer that specializes in custom business card designs, using your old card for your new business is one of the worst things you can do. That’s because it gives a bad impression to potential clients and investors—the two groups of people you need the most. Because your card isn’t appealing, they think your business will be just as bland or out of style. You’ll need more than just an...

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