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Posted by on Apr 28, 2017 in Featured, Marketing | 0 comments

Entrepreneurs: How to Create a Brand Your Audience Will Love

Entrepreneurs: How to Create a Brand Your Audience Will Love

In the business world, your brand is everything. It’s what consumers learn about your business first. And if they like it, they may become loyal advocates. This is the ultimate goal of every company – to grow their base of loyal fans. If you can create a brand that resonates with your target customer, then you could earn their business for life. This is priceless to have and will help keep your company in business for many years. The key is to maintain a good reputation, so you don’t end up in the dumps like many major brands that have had hiccups in their branding strategies. If you’re branding or rebranding your company, then you can use the following tips to better connect with your target customer. Find the Voice and Reasoning Behind Your Brand Before you can connect with others, you first have to connect with yourself. Customer relationships is a lot like real-world relationships. You first have to find yourself before you can really commit and give...

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Posted by on Apr 4, 2017 in Featured, Marketing | 0 comments

Top 4 Print Design Mistakes Small Businesses Make (and How to Avoid Them)

Top 4 Print Design Mistakes Small Businesses Make (and How to Avoid Them)

Print marketing helps promote your business, gain new clients, and hang onto the great clients you’ve already got. But what if you’re making mistakes that render your designs less effective? Since most small business owners aren’t trained in graphic design, it’s easy to misstep without realizing it. These are 4 of the most common mistakes you need to avoid if you want your print marketing to succeed: 1. Starting with the wrong materials All print marketing materials have a purpose, and using them outside their intended purpose limits their ability to connect with customers the way they should. Let’s say your marketing packet includes lots of papers. If you wedge them all into a folder, the pockets will rip. There’s nothing wrong with the folder—you created the problem by trying to force it to carry more than it’s designed for. As a specialty printer, Company Folders knows the importance of using your printed marketing materials the right way—which is why they’ve expanded to include a wide selection of 3-ring...

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Posted by on Mar 15, 2017 in Featured, Marketing | 0 comments

8 Ways to Make a Business Card That Gets You Noticed (Infographic)

8 Ways to Make a Business Card That Gets You Noticed (Infographic)

Starting a small business requires you to put lots of things on the back burner, whether that’s something huge like your social life or something small like hitting the snooze button one more time. You give up these things because you believe in your business and want to see it through. But when the dust clears, you may discover you put some things on hold that you should have been doing all along—like updating your business card. It may not sound like a big deal, but an out-of-date card can really hurt your small business. According to Company Folders, a printer that specializes in custom business card designs, using your old card for your new business is one of the worst things you can do. That’s because it gives a bad impression to potential clients and investors—the two groups of people you need the most. Because your card isn’t appealing, they think your business will be just as bland or out of style. You’ll need more than just an...

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Posted by on Jan 17, 2017 in Marketing | 0 comments

Lesser Known Tricks to Rejuvenate Your Content Marketing Strategy

Lesser Known Tricks to Rejuvenate Your Content Marketing Strategy

Tell me if this sounds familiar: you spend hours thinking of contagious topics, you write the perfect headline and share your content on social media. And, then, you secretly hope that a sudden surge of new readers will flood your website. In reality, your content barely gets noticed, and your traffic line remains flat. Why? Let’s look at the data for a moment. Recent reports show that 90% of marketers use content marketing as a pillar of their marketing strategy. In other words, there are a plethora of articles on the Internet on every possible topic. So, what can you do to stand out from the crowd? And, most importantly, how can you stop wasting resources on a strategy that doesn’t bring you any benefit? In this article, I’m going to present you a few tricks that will help you inject some personality in your content marketing strategy and get more traffic to your website. 1. Add Value to Your Content Here’s the hard truth, your readers aren’t interested...

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Posted by on Nov 29, 2016 in Featured, Marketing | 0 comments

Why Ecommerce SMBs Should Consider Pop-Up Stores

Why Ecommerce SMBs Should Consider Pop-Up Stores

There are more than a few reasons as to why ecommerce SMBs work and often prosper. For one, people just love shopping online, especially as the technology advances and as their fears for their security and privacy subside. It also takes far less money to run an ecommerce store than a brick and mortar one, not having to rent office space and spend money on the innumerable day-to-day matters. At first, putting up a temporary physical store may seem counterintuitive as it feels as if it negates the whole purpose of running an ecommerce business. However, if done right, a pop-up store can do incredible things for any ecommerce company. What is a Pop-Up Store? Before we go any further, we should probably say a thing or two about what a pop-up store is, for those who are unfamiliar with the concept. A pop-up store is a temporary physical location where a company that usually does all of its business online can sell their products in-person. For example, an...

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