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Posted by on May 15, 2016 in Tips | 0 comments

Business Tips: Making your Exhibition Stand Unique

Business Tips: Making your Exhibition Stand Unique

If you have not attended any industry exhibitions for your business, it may be something that you should consider participating in for the benefit of your business. If you already attend shows, then you will know that it is an excellent way to generate new customers and contacts. When you are exhibiting at an exhibition, it is important to make sure that your display stands out from the crowd. A stand is not something that should be put together at the last minute, and you should put some thought into it before deciding on how your display will look. Drawing the Eye Some shows can be a cacophony of noise and lights, as well as people talking over microphones, all competing with one another to draw the interest of potential customers. It is important that you design a quality exhibition stand that is visually appealing and attracts the attention of passers-by. The design capabilities have increased by leaps and bounds over the past few decades, and it may surprise...

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Posted by on Feb 2, 2016 in Featured, Tips | 0 comments

5 Important Tips When Starting a Small Business

5 Important Tips When Starting a Small Business

So you’re the next Bill Gates, right? You were sitting on your couch one night, caught in an endless marathon of Breaking Bad, when suddenly you realized something. You had an idea. A really good one, actually. You scramble for your phone, opening your notes app, and furiously type everything you were just thinking. Ah, technology. Congratulations, my friend. You’re on your way to starting your own business. So now what? It’s 2016 and start ups have become as popular as that girl in high school that all the guys dreamed of…taking to prom. The American dream has become more accessible than ever as technology has increased opportunities and skyrocketed entrepreneurship. Now is the time to open up that notebook and put on those thinking socks. You’re about to be a small business owner so here is a quick checklist of some things you need to know and do before going to a sales pitch or printing those business cards. Who knows, maybe one day you’ll drive that Lamborghini....

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Posted by on Jan 28, 2016 in Featured, Tips | 0 comments

Winning Presentations Made Easy (ish)

Winning Presentations Made Easy (ish)

You may have had this nightmare: you’re giving a presentation to a room full of influential people, when you suddenly realise you’re naked and they all start laughing at you. Although pure fantasy, the feelings of dread are real enough and afflict many. Fortunately, by following a few simple guidelines, you’ll be able to engage, inform and interact like a pro. Engage What you deliver should be fit for purpose. You must tailor the content to meet the needs of the people attending. For instance, someone selling mediation training to a group of NHS consultants would highlight how these techniques could avoid litigation, whereas to a group of sales executives, the talk would be on how successful contracts could be negotiated. The mediation skills are always the same but the purpose will vary. This way, you’re engaging your audience with relevant topics. Timing and Delivery Studies show that if someone is interested in what’s being said, h/she will focus for a maximum of seven to ten minutes, so it’s...

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Posted by on Dec 23, 2015 in Featured, Marketing, Tips | 0 comments

Highlight Your Skills and Qualifications on LinkedIn (Infographic)

Highlight Your Skills and Qualifications on LinkedIn (Infographic)

Have you just gained new skills and earned a recent qualification in bookkeeping and accountancy? The International Association of Book-keepers has put together an eye-catching visual in the form of an infographic to help you correctly set up your LinkedIn profile with your new found skills. LinkedIn has around 400 million users (recorded September 2015) and has an estimated 2 new members sign up every second from 200 different countries and territories.  With such user base, it’s easy to connect with anyone, from freelancers to CEO.  On the flip side, due to the lower barrier to entry, you have to compete with millions of users to get attention from your future clients, employers, investors or business partners. So, how to highlight your skills and qualifications? Improve your LinkedIn profile: Some stats to consider First of, correctly updating your LinkedIn profile and using it to promote your skills and qualifications will increase your potential of getting noticed by small businesses in need of your skills. Hundreds and thousands of businesses,...

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Posted by on Oct 20, 2015 in Featured, Tips | 1 comment

8 Essential Principles for Growing your Small Business

8 Essential Principles for Growing your Small Business

Owning a small business can be a rewarding experience and a dizzying ride that takes commitment of a significant investment of energy, time and money. There is no substitute for experience when it comes to growing your business, but there are a number of things that can be done to increase the likelihood of success. Understanding and implementing the following eight principles will keep your business growing strong: 1. Have your goals written and reviewed regularly Before starting your business be sure to write down your goals and review them frequently. Motivations for owning a business are highly personal and often about more than just making money. The goal may be to earn a higher income, have more autonomy and freedom, create better lifestyle opportunities or thrive on new challenges. For others it may be a way of serving the community or creating additional security for their family.Relevant goals are powerful motivators that help keep everything on track. 2. Do market research Research your market well beforehand to ensure...

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