In the business world, your brand is everything. It’s what consumers learn about your business first. And if they like it, they may become loyal advocates. This is the ultimate goal of every company – to grow their base of loyal fans. If you can create a brand that resonates with your target customer, then…
For small businesses, the start of your brand is the logo. Your logo is the face of your business and builds recognition with your customers. But is your choice of branding fulfilling its purpose and attracting attention for the right reasons? Whether you’re just starting your logo design or reinventing an outdated brand identity, here…
In 2014, McDonald’s spent $1.42 billion on advertising in the US alone. Since McDonalds does have this kind of money, it makes sense to spend it reinforcing its brand identity as one of the largest and most recognisable in the world. But you don’t have to spend a lot of money to create a strong…
It is such a shame to notice the fact that most small business managers do not actually understand much about branding. You need to realize the fact that brand is what differentiates you from your competition. Securing business is all about brand recognition. Customers will not buy something if they cannot actually remember what the…
There is a great focus on growing a strong relationship between companies and their customers. In 2014, marketing content and marketing approaches will be a bit more personalized to the targeted audience. Relevance is becoming the key element. This transfers onto every media and the term “quality advertising” changes significantly. All this is due to…
