One of the biggest concerns facing business owners in 2018 and beyond is figuring out how best to market their brand online. The toughest part is sifting through an endless sea of advice on what platform to use. Every marketer who writes an article is a guru — one half claim email marketing is dead,…
For those who’ve been following this series, this is the final installment. I’ll do my best to squeeze in as much detail as I can about writing a sales-oriented email newsletter. Rather than bore you with one my usual long segues, I’ll just continue from where part 3 left off. Don’t be too professional: Before…
This is the second-to-last installment of this posting series. I decided to extend past the three parts I originally promised because there’s just too much detail to talk about in one final post, and you love my incessant rambling, so I figured what the heck! If you haven’t read part one or two yet, please…
Email newsletters are a great way to keep in touch with current and past customers of your business, while also being a great way to gently ‘coax’ potential customers into your sales funnel. This is purely about the writing and visuals, for info on creating a list, check out the following video from master marketer…
