All Posts in market research

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The Synergy of Marketing and Branding
There is a great focus on growing a strong relationship between companies and their customers. In 2014, marketing content and marketing approaches will be a bit more personalized to the targeted audience. Relevance is becoming the key element. This transfers onto every media and the term “quality advertising” changes significantly. All this is due to…
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Ways You Can Set Up a Customer Referral Scheme
Market research is all about getting to know the audience for a service or the potential market for a new product. That means gathering data. Often, the data you gather can tell you a lot about customer habits, and for small businesses, that helps inform a vital part of their marketing strategy. Market researchers know…
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