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Posted by on Feb 5, 2015 in Featured, Marketing | 0 comments

A Brief History of Advertising: A Rosy Look into How Advertising Will Change the World

A Brief History of Advertising: A Rosy Look into How Advertising Will Change the World

The advertising industry has come a long way. As companies began to produce more goods that we didn’t know improved our day-to-day lives, they relied on their ability to introduce new products to a market and successfully make it a household name. When the cost of manufacturing declined, marketing budgets rose and through the years there have been a number of technological changes to the marketing process. Today we have social media, talking robots, holograms, and trade show halftime shows. But perhaps the most innovative technology to ever grace the tradeshow space is implemented by Aspect Exhibitions, one of the leading Exhibition Stand Contractors. The seemingly simple structures they develop create the mood and innovative presentation of today’s marketing events, and help sell the dream and meet our metrics. Companies are already well on their way to becoming more ethical, and even looking for ways to change standards which incorporate ethical standards, and with the help every tool available in their toolbox, companies are working side by side with...

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Posted by on Jul 8, 2014 in Stories | 0 comments

Inspiring Small Business Stories from Across the U.S.

Inspiring Small Business Stories from Across the U.S.

Do you know what is it like being a small business owner? Well, to say the least, it’s a roller coaster ride – just like any other entrepreneurial endeavors. There are busy times, and there are also the dreaded slow times. There is a budget to maintain because it’s so limited, that there’s no room to wiggle. There are employees to support and keep happy. There are regulations that don’t favor small businesses – perhaps because they are, well, small and seems insignificant. All are parts of a small business journey; a typical part, really. But unlike what many people think, small businesses are what make a nation’s economy. In the US, there are 28 million small businesses; let’s just say that America is run by small businesses. Small businesses provide employment; they keep the economic wheel turning; without them, the local region will be a dead region. I don’t know how about you, but I think small business owners deserve the recognition. They often take no holiday; they...

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Posted by on May 14, 2014 in Featured, Stories | 0 comments

Filmmakers Share Stories of America’s Business Owners

Filmmakers Share Stories of America’s Business Owners

Award-winning director and producer, Trisha Dalton, and editor and cinematographer, John Sears, are halfway through their 10-week journey interviewing entrepreneurs across the country. Recently, the Brooklyn-based filmmakers made stops in Louisiana and Texas to share stories of business owners in various industries. Hometown Brewery One inspiring couple is Andrew and Lindsay Nations, proud owners of Great Raft Brewing in Shreveport, La. The high school sweethearts moved from the nation’s capital to start the first brewery in Shreveport since before prohibition. “We both had careers in technology. We’ve both been working in Washington D.C. for seven-and-a-half years,” said Lindsay, who like her husband, moved back home to Louisiana. “Everything we did in our day jobs was about beer.” The couple ran a beer blog in the D.C. area, and eventually parlayed their expertise into a brewery operation that now creates jobs in their hometown. Passionate Pursuit Earlier this month, a Brookings Institution study showed that U.S. businesses are collapsing faster than they’re being created. “Business churning and new firm formations...

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Posted by on Oct 15, 2013 in Stories | 0 comments

Success Story: Pride Products – a Thriving Promotional Products Company

Success Story: Pride Products – a Thriving Promotional Products Company

Promotional products, corporate gifts and giveaways are still prominent in business marketing and branding efforts. Unfortunately, it’s not easy to start a small business in this industry. Indeed, the market is huge: It’s a $19 billion market with virtually no barrier to entry, which means everyone can jump into the promo products and giveaways market literally overnight. The tools are there; the market is there; unfortunately, a mature, low barrier to entry means fierce competition – over 25,000 U.S.-based distributors out there to compete with; many have failed. Pride Products one of the companies that defy gravity; 16 years into the business, the company is still thriving. So, how does the company thrive? Andrew Nadel, the Founder, and Wendy Ferber, the CEO of Pride Products, can explain how. 1. Be the middle man Instead of producing your own products, Pride Products position themselves as the middle man, matching up clients with suppliers. They address customers’ need – the type of promo products, the design, and so on – and...

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Posted by on Sep 4, 2013 in Stories | 0 comments

Success Story:  Sauce Creation – Gluten-free Sauces, Jams and Compotes

Success Story: Sauce Creation – Gluten-free Sauces, Jams and Compotes

Okay, young people – what did you do this summer? Well, there are so many things people choose to do in the long summer break, but for some students like Britney Foerter, summer means busy starting up a new business. Britney launched a startup called Sauce Creation, producing her very own line of gluten-free sauces, jams and compotes. How does she do it? Entering the food business is challenging, but Britney has found a great niche; inspired by the 80’s food movement in France, called Nouvelle Cuisine, focusing on natural methods of preservation and fermentation, approaching food as a lifestyle. Inspired by the trend and her own difficulty in finding gluten-free products on the market, she has found her gap in the market – and turns her idea into reality. Being gluten-free, Britney’s products are indeed the answered prayers of people sensitive to gluten, as it’s difficult to find gluten-free food products. She sold her products at farmers’ markets in the Markham area, Ontario, Canada. With the help of...

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