Customer identification is crucial to the success of your business. If you do this right, it will be easier to determine the strategies that should be executed to make them choose your company over your competitors. If you want an easier way to identify who to target, companies like Vivaldi Group can provide the services…
Consultancy can be both a lucrative career as well as a valuable asset to a business that’s looking for some extra support. Whatever change you’re looking to make, improvement you’re considering, or service you’re looking to add to your business, a consultant can serve as a great way to highlight new ways of implementing a…
One of the biggest concerns facing business owners in 2018 and beyond is figuring out how best to market their brand online. The toughest part is sifting through an endless sea of advice on what platform to use. Every marketer who writes an article is a guru — one half claim email marketing is dead,…
For any small business, a tax investigation can be nerve wracking. You might not know what to expect or what the results could cost your business. There are a number of stages to a tax investigation. Understanding them, and being prepared for them happening can make the process easier, saving you time and money. The…
With the internet continuing to take over everyday life, it’s becoming increasingly important to reach out to your audience online — especially if you’re looking to take your business global. On the topic of website translation, Global Voices highlight that only 28% of internet users are English mother-tongue speakers. Simply put, if you’re only focusing…
With modest beginnings comes great success. Many of the household names you know of today were birthed quietly out of homes, offices and dorms – and now they’re worth billions. If you’re looking for some inspiration to try it yourself, here’s five examples of booming businesses that started out small online. Facebook The start of…
The best business events run smoothly and are entertaining and memorable. The smallest details matter and, with a little creative thinking, will lift your event above the average: Designing Your Content Memorable business events offer delegates or attendees something a little different. Formal business events walk a fine line between fun and boring. Your content…
Being an entrepreneur is great fun, but turning yourself into a successful one is hard work. But rather than let the hurdles you must cross frighten you away from trying, you should assess the obstacles and challenges that might stand in the way of you becoming your own boss and come up with an effective…
Despite its unprecedented growth, online retail still makes a relatively small portion of overall purchasing that people do. In other words, ecommerce has no other option but grow even more. And it is growing. New online stores are popping up everywhere you turn. Unfortunately for a large number of new ecommerce SMB owners, it turns…
In the Marketing Budgets 2016 Report, published by Econsultancy, 85 per cent of almost 500 businesses polled since 2011 revealed that their marketing budgets remained consistent or increased year on year. This trend is likely to remain continue over the next few years. Last year, it was found that 30 per cent of a business’s…
