Marketing Archives - onSMB https://www.onsmb.com/category/marketing/ Everything on Local Small Business Mon, 17 Mar 2025 07:02:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://i0.wp.com/www.onsmb.com/wp-content/uploads/2024/03/cropped-onsmb-icon-512-1.png?fit=32%2C32&ssl=1 Marketing Archives - onSMB https://www.onsmb.com/category/marketing/ 32 32 51682571 Why Local Businesses Are Thriving With Print Marketing While Others Struggle Online https://www.onsmb.com/2025/03/17/why-local-businesses-are-thriving-with-print-marketing-while-others-struggle-online/ Mon, 17 Mar 2025 10:55:10 +0000 https://www.onsmb.com/?p=2928 Key Takeaways: Rising digital ad costs and consumer fatigue make it challenging for small businesses to compete online. Print marketing offers small businesses a tangible, less competitive way to capture attention and build trust. Print ads have higher brand recall and credibility compared to digital, making them effective for local outreach. Combining print and digital

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]]> 2928 From Plain to Pioneering: How Die-Cut Stickers Elevate Your Brand Storytelling https://www.onsmb.com/2024/03/05/from-plain-to-pioneering-how-die-cut-stickers-elevate-your-brand-storytelling/ Tue, 05 Mar 2024 12:31:57 +0000 https://www.onsmb.com/?p=2811 Traditional mediums often fall short in capturing the audience’s attention in brand marketing. Enter die-cut stickers, a seemingly simple tool that can transform your branding from plain to pioneering. These aren’t just your average stickers; they’re a canvas for creativity, a means to communicate your brand’s story, ethos, and values in a way that resonates

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]]> 2811 7 Local Business Marketing Tricks You Might Not Know About https://www.onsmb.com/2024/01/30/7-local-business-marketing-tricks-you-might-not-know-about/ Tue, 30 Jan 2024 17:08:48 +0000 https://www.onsmb.com/?p=2778 In today’s digital age, marketing for local businesses has evolved into a blend of online strategies and traditional approaches. While many well-known tactics exist, there are several lesser-known tricks that can give your local business a competitive edge. In this article, we’ll uncover some hidden gems that can help you boost your local business’ visibility,

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]]> 2778 7 Ways Google AdWords (PPC) Affect Organic Results https://www.onsmb.com/2020/10/23/7-ways-google-adwords-ppc-affect-organic-results/ Fri, 23 Oct 2020 09:46:58 +0000 http://www.onsmb.com/?p=2650 SEO Google Ad words or Pay Per Click Advertising is a good way to generate high-quality qualified leads to your website. It has the potential to improve your organic results and boost search engine page rankings. However, this technique doesn’t directly improve your existing SEO strategy. There are indirect ways by which PPC ads strengthen

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]]> 2650 Dealing with Difficult Clients: What to Do When The Customer is Wrong https://www.onsmb.com/2020/10/07/dealing-with-difficult-clients-what-to-do-when-the-customer-is-wrong/ Wed, 07 Oct 2020 08:22:48 +0000 http://www.onsmb.com/?p=2638 Whether you’re an employee or the business owner, dealing with difficult customers can get tense. Even if the problem is your responsibility, perhaps as the result of a treatment or service gone wrong, there is also the possibility that the customer is being deliberately standoffish in order to claim compensation. This has led to a

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]]> 2638 How Important is the Role of Paper in the Digital World? https://www.onsmb.com/2020/02/12/how-important-is-the-role-of-paper-in-the-digital-world/ Wed, 12 Feb 2020 10:18:37 +0000 http://www.onsmb.com/?p=2631 The digital world and the tangible world are often kept completely separate. Paper is paper and technology is technology, right? Recently however, innovative designers have been striving to discover ways in which paper and technology can work together to create ground-breaking designs. Paper most certainly hasn’t lost its place in the digital world, and these

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]]> 2631 Effective Use of Surveys For Your Small Business https://www.onsmb.com/2020/01/24/effective-use-of-surveys-for-your-small-business/ Fri, 24 Jan 2020 14:08:23 +0000 http://www.onsmb.com/?p=2624 The only way for a small-sized business to grow profitably is to encourage customers to share feedback and then work on the received feedback. Customer feedback can inform the company on the areas that it can work on, to address customer needs, and improve customer satisfaction. Small-sized businesses and startups tend to struggle with their

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]]> 2624 How your Small Business can Grow Online in Just 5 Simple Steps https://www.onsmb.com/2019/10/31/how-your-small-business-can-grow-online-in-just-5-simple-steps/ Thu, 31 Oct 2019 13:05:36 +0000 http://www.onsmb.com/?p=2576 Social media is here to stay so if your small business still hasn’t taken a step into the world of online marketing, it’s time you swallow the pill. Your target audience is probably too absorbed in their phone screens to pay attention to the banners and posters you are putting up – it’s time to

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]]> 2576 3 Marketing Automation Missteps to Avoid https://www.onsmb.com/2019/07/30/3-marketing-automation-missteps-to-avoid/ Tue, 30 Jul 2019 15:30:44 +0000 http://www.onsmb.com/?p=2507 Businesses are always seeking to streamline their processes wherever possible, and it’s no surprise that marketing automation software is a particularly popular way to achieve this. This technology allows brands to automate marketing activities and workflows to increase leads and revenue across websites, email, apps, and social media. Its value hasn’t gone unnoticed either, which

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]]> 2507 How the Humble Selfie Frame Can Transform Your Business Event https://www.onsmb.com/2019/02/20/how-the-humble-selfie-frame-can-transform-your-business-event/ Wed, 20 Feb 2019 12:35:31 +0000 http://www.onsmb.com/?p=2458 Many UK companies are reaping the rewards of innovative campaigns across digital and social media platforms. Selfie frames are a joyful tool, now featured at business events of all natures. Has your business experienced the benefits yet? If not, using our guide below, give the cost-effective prop a whirl at your next business function or

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