Market research is all about getting to know the audience for a service or the potential market for a new product. That means gathering data. Often, the data you gather can tell you a lot about customer habits, and for small businesses, that helps inform a vital part of their marketing strategy. Market researchers know…
Who knows how to sell a product better than Hollywood? Their fantastic marketing tactics probably have something to do with how many millions of dollars are put on the line to make a movie. The most expensive film ever made, when adjusted for inflation, is Pirates of the Caribbean: At World’s End, which topped out…
For those who’ve been following this series, this is the final installment. I’ll do my best to squeeze in as much detail as I can about writing a sales-oriented email newsletter. Rather than bore you with one my usual long segues, I’ll just continue from where part 3 left off. Don’t be too professional: Before…
This is the second-to-last installment of this posting series. I decided to extend past the three parts I originally promised because there’s just too much detail to talk about in one final post, and you love my incessant rambling, so I figured what the heck! If you haven’t read part one or two yet, please…
The Free Dictionary defines swag as promotional items, especially when given for free. Head to any trade show and you’ll see marketing at its best. Free swag not only makes current clients happy, but it can attract new clients simply by displaying your name prominently. Pens used to be the go-to swag item for companies…
Email newsletters are a great way to keep in touch with current and past customers of your business, while also being a great way to gently ‘coax’ potential customers into your sales funnel. This is purely about the writing and visuals, for info on creating a list, check out the following video from master marketer…
I know what you’re probably thinking: “Wow! This Chad guy just blew my mind! Teens you say? I never in a million years would have imagined… Thank you kind sir, but I don’t sell clothing and I’m not interested in the music, video game, or cellphone industry…” Of course the concept of marketing to teens…
Small business branding is more important than ever, according to a recent study on small business owners in Canada: 84 percent said that branding equals success. However, there are some interesting findings which are showing that small businesses can do even BETTER with their branding. In general, small businesses in Canada acknowledge that branding is…
Small business owners: Fed up of your limited marketing budget and want a chance to get your business advertised on probably the most prestigious advertising space in the world: The Super Bowl? Well, now you can – with the help of Intuit. Intuit, the software company which makes popular and powerful business software, such as…
Due to the pressure of economy and regulations, small business owners are forced to make difficult choices in using their limited budget. One of the areas often slashed for the wrong reasons is advertising. Well, small businesses need exposure; they need to get their services and products on the market, and you need advertising in…
