Business events are hard to plan and especially when one is starting out. Getting the people’s attention is the least of your worries as you have to make a positive image of yourself that will motivate them to keep coming back. One of the most essential ways of making your event a success is by…
Main Street shopping has been a popular destination for local businesses for centuries. Rather than have one destination for customers to go to, they have plenty of small businesses to visit and purchase from. To take advantage of this setting, you’ll want to introduce yourself to the already-established businesses around you, attract window shoppers with…
As promised, this is “Part Deux” of Designing an Email Newsletter that I promised you in my last post. I’ll remind all of you that this whole series is about writing a “marketing” style email meant to sell a product or service, or to collect leads for later use. Highlighting methods and supporting media help…
What’s in a name? Much! Your business name is your identity; it is the cornerstone of the foundation. It is the key element of your brand. Pick the right name and it can do well for your business. Pick the wrong one, and it can hamper your prospects big time. There are no rules when…
I just wanted to drop in and offer everyone some ‘intellectual nourishment’ about starting your first (or second, third, etc.) small or medium-sized business. Should you buy a franchise, or create your own startup from the ground floor? This isn’t an easy question to answer – we’re all human beings after all – with different…
One of the major myths about being a small business owner is that you can simply create a business that sells a product or service, then kick your heels back, and enjoy the windfall of money into your bank account. If you are a business owner, you know that there is nothing further from the…
If you are a small business owner, you are familiar with the daily activities that are necessary to keep your business afloat. Your first priorities are ordering supplies, paying your vendors, taking care of payroll, tracking sales, and creating invoices for those sales. While you have all of those procedures down to a science, there…
Is everything small and medium businesses jinxed? Perhaps not, but at least things related to SMBs is pretty challenging these day – online and off line. The latest sad story is the downsizing which is happening in hyper-local news site, Patch. Just launched a small business section a while ago, Patch is under scrutiny of…
Due to the pressure of economy and regulations, small business owners are forced to make difficult choices in using their limited budget. One of the areas often slashed for the wrong reasons is advertising. Well, small businesses need exposure; they need to get their services and products on the market, and you need advertising in…
I’ve visited several cities and towns in East Java with my family to visit a couple of relatives. Along the way, I can’t help but notice thriving small businesses. Then it struck me… these businesses are thriving without proper support from the government. Indeed, in Indonesia, despite the fact that micro lending flourishes, access to…
