brand identity Archives - onSMB https://www.onsmb.com/tag/brand-identity/ Everything on Local Small Business Tue, 14 Mar 2017 19:41:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://i0.wp.com/www.onsmb.com/wp-content/uploads/2024/03/cropped-onsmb-icon-512-1.png?fit=32%2C32&ssl=1 brand identity Archives - onSMB https://www.onsmb.com/tag/brand-identity/ 32 32 51682571 Are You Using the Right Logo? (Infographic) https://www.onsmb.com/2017/03/14/company-logo-infographic/ Tue, 14 Mar 2017 19:38:28 +0000 http://www.onsmb.com/?p=2118 Running a small business is highly demanding. You’re not only an expert on how to run the company itself; you also become a default subject matter expert whenever your team runs into a question they can’t answer. Branding questions are one of the most common topics of contention. Most small businesses don’t define their branding

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]]> 2118 3 Ways to Establish your Brand Identity as a Small Business https://www.onsmb.com/2016/03/07/3-ways-to-establish-your-brand-identity-as-a-small-business/ Mon, 07 Mar 2016 10:10:19 +0000 http://www.onsmb.com/?p=1879 In 2014, McDonald’s spent $1.42 billion on advertising in the US alone. Since McDonalds does have this kind of money, it makes sense to spend it reinforcing its brand identity as one of the largest and most recognisable in the world. But you don’t have to spend a lot of money to create a strong

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